As businesses continue on their journey to become more customer-centric, many are also discovering the importance of customer identity as a way of differentiating their offering and creating a competitive advantage.
When the pandemic began in 2020, it was up to companies to shift their strategy to focus on the digital world, rather than the physical. With the more flexible companies having a clear advantage, it was time for everybody to try to adapt to the new norm.
Can Today’s Challenges Be a Catalyst for Positive Change?
The COVID-19 pandemic has had a devastating impact on our world, affecting our day-to-day lives in ways we never could have imagined even a few short months ago.
For many organisations, these changes have led to a fundamental shift in how we define business as usual, causing many companies to reassess and reprioritise their business and IT goals and budgets in dramatic and unexpected ways.