WhatsApp being a new engagement channel that opens up opportunities for citizens to deepen their connections with the multiple levels of the public sector.
With over 80% of the UK population from 18-44 using WhatsApp, and its near equal adoption across the income brackets, WhatsApp’s pervasiveness makes it an ideal messaging platform for reaching citizens across society, particularly where mobile devices are the preferred (and in some cases, the only) means of connecting to the internet.
Such a new engagement channel opens up opportunities for citizens to deepen their connections with the multiple levels of the public sector, especially segments of population where many rely on mobile devices as their primary internet connection.